© Stade de France ®
Macary, Zublena et Regembal
Costantini - Architects
ADAGP - Paris - 2002
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PARTNERS' VILLAGE  |
 THE POWERADE MARATHON
Paris 2003 Saint-Denis
Powerade, a drink from the Coca Cola range, is offering 31 youngsters an exclusive peek behind the scenes at the World Championships.
One million bottles
It’s impossible to miss Powerade if you’re anywhere in the vicinity of the Stade de France®. As well as being given out to participants in the event (athletes, Volunteers and journalists), the brand’s little yellow, orange and blue bottles are on sale everywhere, and it’s estimated that around a million of the drinks will be consumed over the nine days. What’s more, a Powerade bar, specially set up for the occasion in the Athletes Village, is busy quenching the mighty thirst of sportsmen and women throughout the duration of the World Championships.
But the high point of the Powerade partnership is scheduled for Friday 29 August, when a unique programme at the heart of the event, entitled “24 Intense Hours”, will ensure that 31 lucky young people won’t have a moment’s spare time on their hands. Selected via a competition and prize draw held on the www.powerade.fr site, on Fun Radio, in L’Équipe newspaper and at major retailers, the winners will assemble in the morning at the Rendez-vous Toyota on the Champs-Élysées before heading off to watch the athletes’ training sessions at Charlety stadium.
Meeting the athletes in the flesh
Later on, they will discover the atmosphere of the Athletes Village at the Cité Universitaire over lunch. Then it’s on to Saint-Denis. Before discovering the Stade de France®, they will attend a recording session in a genuine music studio, then it’s time to take up their seats in the premier executive boxes to watch the cream of the sporting exploits in the final events. Finally, the adventure will draw to a close at Charlety’s Club France, where the French Athletics Federation (FFA) will be waiting to welcome any medal-winners on the day!
“We want to offer young people an original way of experiencing the World Championships, rather that simply inviting them to the stadium to watch the events,” explains Communication Projects Manager Jean-Emannuel Tessier. It’s sure to be a day that the winners won’t forget!
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